In addition to community usage habits and the proportion of platform users, the report further lists the user gender, advertising coverage and other indicators of the four major media, facebook, instagram, youtube, and tiktok, to provide marketers with objective data insights:
According to meta's official data, the number of users who can be reached through facebook ads is about 16.35 million, accounting for 68.5% of the logo design country's population. If it focuses on the population over the age of 13, the coverage rate is 77%. As for the gender composition of the advertising audience, the performance was fairly even, with a 50% gender split.
In today’s digital advertising, with special emphasis on “mobile phone experience”, agencies often advise brand owners to take the viewing situation of mobile devices into consideration when creating advertising materials, and must also improve the responsive design of the official website. The data on user device usage provided by facebook also reinforces the need for the above recommendation: a whopping 98.5% of facebook users visit the platform through their mobile phones, and only 1.5% of all users use facebook only through a computer. However, only the proportion of users who access facebook through mobile phones is as high as 63.3%, and the remaining 35.2% of users use both computers and mobile phones.