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Robiul Islam
Jun 27, 2022
In Welcome to the Forum
Calculating content speed can range from very simple to very complicated. In its simplest form, you can do this using a few standard tools that most SEOs have access to, like SEMrush Banner Design and Screaming Frog. The first step is to get the blog/article pages that exist on a site. it's as simple as going into SEMrush, filtering down to those pages using the URL filter feature, and exporting the final list. Content speed: what it is, how to calculate it & 038; Why You Should Care Then you Banner Design want to take those URLs and put the list into Screaming Frog and set up a custom fetch. Advertising Continue reading below This will attract the publication date which will allow you to analyze how often content is created for a site over a certain period of time. The most common extraction types for publication date via XPath and RegEx are: Metadata. Item schema. Blog post scheme. While this may not apply to all sites, you can Banner Design easily investigate to see how post dates are handled and set up custom mining from there. Content speed: what it is, how to calculate it & 038; Why You Should Care Once the crawl is run through the URLs, you will then have a list that extracts the publication dates. Advertising Continue Banner Design reading below This will allow you to pivot data and see the amount of content created for a given site over a certain period of time. Pro tip: If available, you should also pull the article author during this process for a separate use case that we'll get to later in this article. You can repeat this process for all of your competitors Banner Design and get the base speed metric to compare who is winning and who is losing. To dig deeper and provide additional insights, you can also look at metrics like word count. This not only allows you to see how long each piece of content is on average for a site, but also to estimate the cost a competitor is spending on each page. And that gives you an idea of ​​how much you might need to spend to compete. For example, most freelance writers or writing services charge Banner Design 0.25c to 30c per word to create content. Advertising Continue reading below If you have a competing site that averages 1,000 words per page, you can calculate that it cost them $250-$300 to create that content on average. Then you can use that amount to calculate the total cost to create the same Banner Design amount of content during the time period you're watching. Using this data, you can then create a nice looking slide where you can show the powers that be, how you are doing compared to your competitors. And approximately how much it will cost to be competitive, therefore placing budget, resources, etc. The final product looks like this:
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Robiul Islam

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