May 17, 2022
In Welcome to the Forum
Advertising on LinkedIn can be Special Database compared to fleering in a shopping street. You hand out flyers and people might go to your store to see what's for sale. Your business page is that store or the storefront of your business. Someone who sees an advertisement on LinkedIn can click through to your company page and take Special Database a look in your 'shop'. Also read: LinkedIn in 2021: 4 trends & 7 new functionalities Unfortunately, we often see that 'the store' is half empty. Or that the offer you have fleered with (the advertised content, or a variant thereof) cannot be found on the page. A missed opportunity! Reason enough to Special Database optimize your company page before starting a LinkedIn campaign. Are there enough recent and relevant Special Database updates? Does your page have a good background image, a full company description with the most recent contact details? Also, don't forget to take advantage of the new options LinkedIn offers. The tagline for example. And the new action button. For more information Special Database on this, see our previous article . Also make sure that all employees are properly linked to the company page. In short, make a professional first impression. Tip 2. Install the pixel! To gain more insight into the effectiveness of Special Database your campaigns, it is advisable to use Conversion Tracking. We wrote about this in an earlier article. Simply put, this is an analytics tool, supported Special Database by the LinkedIn Insight Tag. This tag or pixel collects data, with a Java code to be implemented on your company website. In other words, the LinkedIn Insight Tag is a cookie. The tool collects information about how many people are taking action on your LinkedIn ads. That action Special Database could be viewing your target page ( key page view ). But registrations for a newsletter or registrations for an event can also be registered as conversions. The cookie measures direct click-throughs, but it is also measured if someone later returns to your website and a conversion still takes place. This distinction Special Database is made in the campaign manager by displaying Click Conversions and View Conversions , as shown below.